About Us

Riders of the Sierra Madre S. de R.L. de C.V. is a Mexican company built and run by veteran Canadian and American riders who have settled in Mexico. It was built to solve a simple problem faced by all of us from North of the Rio Grande – that our riding time near home is often limited by the weather and it’s good to have other options.

Mexico is the favourite travel destination of North Americans so the only part that was missing was a practical and economical way to go riding there.

Shipping our own bikes down is expensive, and to be honest, most of our bikes would not be the best choice for Mexico. What was needed was someone to provide top level bikes that are well suited to Mexico and experienced guides who know the best curvy, uncrowded roads, the most spectacular scenery and, of course, the best hotels and restaurants. Riders of the Sierra Madre has put the package together so you can count on a great riding vacation.

Our Team

John and Lynn

John & Lynn Gilbank


Your hosts at Riders of the Sierra Madre and Casa Sierra, John and Lynn, met in Mexico over thirty-five years ago, when Lynn was an adventurous Canadian nurse and John was a diplomatic officer specializing in commerce.  Since then they have lived in South America, the United States and both Western and Eastern Canada before retiring from the oil industry and settling “permanently” in Mexico.  They and their sons Ben and Rich enjoy exploring Mexico by motorcycle together.

  • Bob Launder

    Not just an accountant, but a creative entrepreneur, Bob has contributed consistency and accuracy that helps make our whole organization stronger and better.

  • Rich Gilbank

    An avid motorcyclist since early childhood, Rich now enjoys Enduro-riding on his Husaberg in the forests of Ontario.  A graduate of Ryerson University’s New Media program, he currently works full time as a Lead Software Developer at Shopify in Toronto. Rich has scouted Mexico coast to coast and co-managed our booth at several motorcycle shows.

  • Ray & Adela Cawthorne

    Ray came to Mexico eighteen years ago from his native Texas, started a contracting business in the Lake Chapala area and met and married Adela. Together they have traveled just about every road in Mexico.  Ray is not only an expert on all aspects of riding here but is also a ton of fun along the way.

  • Karina Riestra

    Karina, our customer concierge, comes to RSM with a background in hospitality management. She arranges accommodations all over Mexico for our tours and keeps track of guests’ arrivals and departures, ensuring a perfect beginning and end to your trip. Karina also helps to keep our books in good order.

  • Jesús (Chuy) Berumen

    Our super-tech, Chuy, came on board in 2015 with BMW Motorrad credentials up to his eyeballs. He keeps our own fleet of ten bikes running smoothly, and also services customers’ bikes in The Sierra Shop.

  • Barbara Manning

    A former interpreter from Texas, Barbara joined the RSM team in 2015 and since then has been taking care of office stuff,  marketing materials and generally trying to keep John out of trouble. As our office manager, she and Karina work together on customer communications. She and her husband Walt have lived in Ajijic since 2010.